UMaine Pride Meets Maine Machinery: Central Equipment Company Joins Black Bear NIL Collective as Official Corporate Sponsor

ORONO, ME — January 14, 2026 — The Black Bear NIL Collective is proud to announce a powerful new partnership with Central Equipment Company (CECO), a cornerstone of Maine’s heavy equipment industry. This collaboration unites two organizations deeply rooted in the “Maine-tough” work ethic, providing critical support for University of Maine student-athletes as they navigate the evolving landscape of Name, Image, and Likeness.

Located just down the road in Stillwater, Central Equipment Company has been a trusted name in the Pine Tree State since 1959. As a premier dealer for world-class brands like Develon, Wacker Neuson, and BOMAG, CECO knows that success is built on a foundation of reliability and power—the same traits displayed by UMaine athletes on the field, ice, and court.

By joining the Black Bear NIL Collective as a corporate sponsor, CECO is investing directly in the local talent that represents the spirit of Orono. This partnership ensures that Maine’s student-athletes have the resources to succeed both during their collegiate careers and as future leaders in the community.

“There is something special about partnering with a company that has been a pillar of the Maine workforce for over 65 years,” said Jackson Leonard, operator of the Black Bear NIL Collective. “Central Equipment Company understands that building a winning program requires the right tools and a relentless work ethic. Their commitment to our student-athletes shows a visionary investment in the future of UMaine sports. We are honored to have a homegrown industry leader like CECO standing behind our Black Bears.”

The addition of Central Equipment Company marks a significant milestone in the collective’s growth, highlighting the vital role that local businesses play in keeping the University of Maine competitive on a national stage.

About the Black Bear NIL Collective

The Black Bear NIL Collective is the primary NIL entity dedicated to supporting student-athletes at the University of Maine. By facilitating opportunities for athletes to engage with the community, local businesses, and charitable organizations, the collective ensures that Black Bears can maximize their potential while staying grounded in the values of the Orono community.

Learn more or get involved at: blackbearnilcollective.org